Lawn Care Danger Zone: Session Three, Lawn and Landscape Budgeting
During the first two sessions of the Lawn Care Danger Zone Workshop we discussed renewals and business analysis. The next logical step is to build projections based on our work so far. Here is session three……
The Importance of New Product Development
As the season winds down here at Natural Technologies, we get the chance to reflect on our successes and shortcomings of the previous year. The cyclical and seasonal nature of lawn care is different for suppliers than it is for applicators and, at times, the onset of fall and winter feels like a beginning more than it feels like a end. The previous year has seen the BeeSafe brand grow to just over one hundred locations and applicators and it’s our estimate that close to twenty five thousand lawns are now being treated without the use of chemical fertilizers and pesticides. Not only did we have a solid year in terms of growth we know for a fact that our authorized applicators have seen significant growth as well. It would be an understatement to say that we are “pleased” with the direction and growth curve of our model. It has been beyond all of our expectations and we can’t wait to continue recruiting new applicators and promoting organic lawn care on a national level.