Second Session of the Fourth Quarter Workshop
This is the second session of our “Green Industry Danger Zone” Fourth Quarter Workshop.
It focuses on an analysis of your business including key indicators in marketing, operations and finance.
This is the second session of our “Green Industry Danger Zone” Fourth Quarter Workshop.
It focuses on an analysis of your business including key indicators in marketing, operations and finance.
This is the first installment of our “Green Industry Danger Zone” fourth quarter workshop.
It focuses on the renewal process.
Earlier this Fall we hit a significant benchmark here at BeeSafe Lawns. We reached 100 locations and we always said that when it happened we would do something awesome to celebrate. Well it came and went and we were all a little bit too wrapped up to do anything but deliver a couple of congratulatory “high fives.” Being too busy to celebrate milestones has it’s benefits but sometimes you need to stop and smell the roses. (or fresh cut organic grass.)
FYI: Audio Starts at 10 seconds……………
As the season winds down here at Natural Technologies, we get the chance to reflect on our successes and shortcomings of the previous year. The cyclical and seasonal nature of lawn care is different for suppliers than it is for applicators and, at times, the onset of fall and winter feels like a beginning more than it feels like a end. The previous year has seen the BeeSafe brand grow to just over one hundred locations and applicators and it’s our estimate that close to twenty five thousand lawns are now being treated without the use of chemical fertilizers and pesticides. Not only did we have a solid year in terms of growth we know for a fact that our authorized applicators have seen significant growth as well. It would be an understatement to say that we are “pleased” with the direction and growth curve of our model. It has been beyond all of our expectations and we can’t wait to continue recruiting new applicators and promoting organic lawn care on a national level.
The other day we had our first real hard freeze up here in New Hampshire. With it comes the fact that no matter what we put on our lawns the top growth is going to come to halt and for most of us that’s a good thing. The fact of the matter remains however; the months at the very end of the year are absolutely the most productive of the entire season. Product choice for the final application is vital to two different aspects of your business; your customer’s lawns and your company’s financial health. Are you making the right choice? Whose best interest should you have in mind? It’s always a battle of right and wrong this time of year and there isn’t always a clear cut winner. Read more