Lawn Care in the 21st Century

Case Study

Organic’s for Today’s Lawn Care Service
“It’s about the Money, Stupid.”

What happens when a very large group of people, who have similar interests and back grounds begin to spend time together? Generally speaking they talk about themselves. What they do for work, what they like to eat, they talk about their families, what kind of vehicles they drive etc. Over the course of time groups begin to form and people with the same interests begin to understand that they have certain things in common and when these things are socially topical or of a seemingly important subject to the greater good momentum is gained, leaders emerge and sometimes “organization” is realized. Beliefs are standardized and all of a sudden the phrase, “wouldn’t it be great if” becomes “why don’t we” followed by “if you don’t you are not as good as we are.” Read more

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